Last updated: 17 July 2026
This Cookie Policy is published by Aqua Sutra Technologies LLP, operating under the brand name India Water Systems (IWS). By continuing to browse our website, you consent to our use of cookies in accordance with this policy, unless you have adjusted your browser settings to refuse them.
1. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the website owners. Cookies can be "session cookies" (which are deleted when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you delete them).
In addition to cookies, we may use other tracking technologies such as web beacons, pixels, and tags. These technologies work similarly to cookies and help us understand how visitors interact with our website.
2. How We Use Cookies
We use cookies and similar technologies for the following purposes:
- Essential functionality: To enable core website features such as secure form submissions, navigation, and load balancing.
- Performance & analytics: To collect anonymised data about how visitors use our site, which pages are most popular, and where improvements can be made. We use Google Analytics 4 for this purpose.
- Marketing & remarketing: To understand the effectiveness of our advertising campaigns and to serve relevant content to visitors who have previously interacted with our website. We may use Meta (Facebook) Pixel and LinkedIn Insight Tag for this purpose.
- User experience: To remember your preferences and provide a more personalised browsing experience.
3. Types of Cookies We Use
The cookies used on our website fall into the following categories:
3.1 Essential Cookies
These cookies are necessary for the website to function properly. They enable basic features like page navigation, secure areas, and form submissions. The website cannot function correctly without these cookies. These cookies do not collect any personally identifiable information.
3.2 Analytics Cookies
We use Google Analytics 4 to understand how visitors engage with our website. These cookies collect information such as the number of visitors, which pages are visited most often, and the sources that referred visitors to our site. All data collected is aggregated and anonymised. The primary cookies used by Google Analytics include_ga and _gid.
3.3 Marketing & Advertising Cookies
These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for individual users. We may use third-party cookies from Meta (Facebook) and LinkedIn for remarketing and conversion tracking. These cookies are only set with your consent.
4. Third-Party Cookies
In addition to our own cookies, we may also use cookies from trusted third parties. The following third-party services may set cookies through our website:
- Google Analytics: For website usage analytics. See Google's Cookie Policy for more information.
- Google Tag Manager: For managing marketing and analytics tags.
- Meta (Facebook) Pixel: For advertising effectiveness and remarketing.
- LinkedIn Insight Tag: For professional audience analytics and ad targeting.
We do not control the setting of these third-party cookies. Please refer to the respective privacy and cookie policies of these providers for more information.
5. Managing Your Cookie Preferences
You can control and manage cookies in various ways. Please note that removing or blocking cookies may impact your user experience and some parts of our website may become inaccessible or not function properly.
5.1 Browser Settings
Most web browsers allow you to manage cookies through their settings. You can typically:
- View the cookies that are stored on your device
- Delete individual cookies or all cookies
- Block cookies from particular websites or all websites
- Set your browser to notify you before a cookie is placed
Please refer to your browser's help documentation for specific instructions on how to manage cookies:
5.2 Google Analytics Opt-Out
To opt out of being tracked by Google Analytics across all websites, you can install the Google Analytics Opt-out Browser Add-on.
5.3 Interest-Based Advertising
You can opt out of interest-based advertising from participating providers through:
6. Data Retention
The duration for which a cookie remains on your device depends on whether it is a session cookie or a persistent cookie. Session cookies are temporary and expire when you close your browser. Persistent cookies remain on your device until they expire or until you delete them manually. The expiry period for persistent cookies we use typically ranges from 30 days to 2 years.
7. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically to stay informed about how we use cookies.
8. Contact Us
If you have any questions or concerns about our use of cookies, please contact us:
- Email: hello@indiawatersystems.com
- Phone: +91 87900 04422
- Address: 2nd Floor, 20/P, Green Park Avenue, Suchitra, Hyderabad, Telangana 500067, India
For more information about how we process your personal data, please refer to our Privacy Policy.